For many young people in London’s poorer boroughs,
opportunities seem few and far between. Many are
trapped within non-visible poverty working low
paying jobs, with limited prospects.
Vine Connect are a new social enterprise dedicated
to help young people in East London, connecting
them with opportunities to further their prospects.
We worked with Vine Connect to design attention
grabbing branding which is not just memorable, but
also relevant to the young poeple they work with.
Strategy | Brand Design | Copywriting
Winner of Indigo Silver - Design for Social Change, 2020
The identity comes to life as a set of stickers,
underpinned by the empowering strap-line ‘you can’,
each delivering non-nonsense and inspiring messages.
The freely distributed stickers find their way
onto skateboards and walls of youth-clubs alike,
becoming in their own-way part of the city’s cultural
fabric, building awareness and spreading the word.