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For People + Place
We worked with the East-London based urbanism
consultancy formerly known as 'Urben', to rebrand
as Tapestry; conceiving a craft-orientated brand
identity which celebrates their community
focused practice.
Strategy | Brand Design
Typography | Copywriting
Typography | Copywriting
Winner of Indigo Gold for Brand Design, 2021
The new identity orientates around a suite of
unique hand-printed elements. Key to these is
the 't' monogram; a mark which deconstructs into
a freely adaptable set of components, playfully
brought to life across their brand collateral.
Both innovative and contemporary in their outlook,
Tapestry's work is closely informed by the rich
legacy of 20th century art and design practice,
drawing inspiration in everything from the freeform
spirit of abstract-expressionism to the printer's block.
The distinctive livery contrasts pastel tones
with ink-black, off-setting fine typographic
details against bold block-print.
This hand-crafted sensibility is complimented
by naturalistic photography exploring the
notion of 'human-traces'; the imprint of
interaction between people and the
built environment.