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Range Design for Popti
Popti Cornish Bakehouse make delicious
crackers and cheese-biscuits. Building on the
equity of their existing brand, we were briefed
to create a range design which differentiated
the revamped Snaps range from the core
Popti portfolio.
Range Design | Illustration
Our solution — a bold and colourful range, making
playful use of naturalistic illustration.
Colourful tiles highlight key information, enabling
a clear pack-hierarchy.
Each of the bespoke product illustrations were
hand-drawn, ensuring the designs compliment
the artisanal spirit of the products inside.