Hevva! is a named after a traditional fisherman’s
cry, when shoals of Pilchards were spotted
off the Cornish coast.
Our design celebrates this storied name
with a bold and distinctive brand icon;
the calling fisherman — integral to every pack.
With expressive illustration, distinctive typography
and bold use of colour, Hevva! leaps off the deli shelf
— bringing a standout new entry to the category.