Foreign Affairs are a contemporary theatre company
founded with a strong social and cultural mandate.
With a multinational cast, they emphasise translating
plays never before staged in English, performing each
production in unusual and unexpected spaces.
Foreign Affairs challenge both the traditional norms
of theatre whilst seeking to cross borders with their
strongly internationalist outlook.
Strategy | Brand Design | Copywriting
Winner of Indigo Gold for Brand Design, 2020
We worked with Foreign Affairs to conceive a
completely new brand identity, defining them as
the ‘Theatre Beyond Borders’.
The identity, evocative of unusual spaces
becomes a canvas, both flexible and adaptable,
whilst always distinctive and ownable.
Posters hero cast-members; their images playfully
breaking the frame, lit by a palette which
celebrates blending and infusion.
“Thank you for this amazing journey, helping us
tell our story and position ourselves to grow
stronger. This has had a huge impact in
allowing us to step up our game. We couldn't have
done it without you."
Camila França and Dane Trine Garrett,
Founders, Foreign Affairs
We established a new voice for the company, bold
and uncompromising, cementing their position as
a clear and contemporary voice in the traditional
world of theatre.